Sarah Feldmann

Sarah launched an online news website, part of AOL, and used social media, SEO and marketing skills to leverage an audience, grow page views, increase unique viewers, and attract hundreds of Facebook fans and Twitter followers. The sites I was specifically responsible for surpassed the company's aggressive UV goals in 10 of 12 months in 2012. Traffic on that site also grew by 50 percent from January 2012 to January 2013, the last month I oversaw it.

She successfully oversaw the company's social engagement effort in the 15 sites in Wisconsin. Recruited and retained more than 200 engaged bloggers in the first six months of 2013, including the United Way, County Executive Chris Abele, American Red Cross and many more. To foster interaction and engagement with an active audience, I also worked with community organizations, schools and businesses to encourage them to upload content to the site. In the first six months of 2013, contributions from users increased by 14 percent, total blog posts per site per day increased by 30 percent and original blog posts increase by 57 percent. 

Partnerships are a key in company growth. Sarah lead team trainings on social media best practices and brand building for SCORE members, area non-profits and more than two dozen local government employees. She also participated in multiple focus groups with others across the country to brainstorm ideas to improve the user experience and zero in on what readers really were looking for in a news publication. 

Sarah's specialties include: 

• Audience engagement and growth

• Editorial management

• Photography

• Breaking news coverage

• Multimedia (photo and video)

• Social media marketing and training

• SEO

• Internal communications